Jannelien Verjans has been with U-Sentric since 2012 where she holds the title of User-Centered Design Expert. She has been responsible for the completion of Research projects from start to finish. This includes performing User Research (Usability Testing, Eye-tracking, Ethnographic Research, Guiding Diary Studies, etc.. ), moderating different types of workshops (Co-creation workshops, prototyping an design workshops,…) and she mastering tools ( Customer Journey Creation, User Ecosystem Mapping, etc.. ) that enable her to translate these observations into valuable insights for U-Sentric’s Clients and partners. Besides the responsibility of carrying out user research, Jannelien has been supporting clients and partners in the transition towards a more Human-Centered entity, in this context she has been actively educating managers and employees on the benefits and techniques to apply a Human-Centred mindset and approach. Her experience enables her to think about not just the practical implications of design research but also the strategic ones.