Joep is the founder and lead-partner at Flow Design Works (flowdesignworks.com), a human-centered innovation agency.
Before starting Flow Design Works, he held a variety of roles on the intersection of digital, marketing and customer experience for companies like PWC, American Express, Citibank, BNP Paribas & Namahn in London, New York, Paris, Dublin and Brussels.
He has led projects for large clients such as Partena Promeris, Engie, Euroclear, AstraZeneca and BNP Paribas, for public clients such as the European Commission and the Flemish government, for mid-sized companies such as Bru, Scabal & Qualitel as well as startups such as Cartagenia, Revon, Sleepscore labs and Dynamic Health systems.
He has facilitated design sprints and projects in countries like China, Brazil, the United States, France, the United Kingdom, Germany, Belgium, Malta, Ireland
, Russia, the UAE, Japan, South Korea, Vietnam, Costa Rica, Spain, Estonia, Greece, etc.

He is one of the authors of the Service Design Toolkit (www.servicedesigntoolkit.org). He was designated as a design expert for the Design For Europe program. He is a regular speaker at a variety of international conferences.